Saturday, September 04, 2010
What is it?

Sandboxes. Inform your decision the easy way.

1) Build A Sandbox
A Sandbox means never having to make an uninformed decision again. Don't think twice about floating a concept, prototype, or even tweaking a final design. Your Sandbox is there for you when you need it, however often you need it. This resource gives you quantitative polling data from a wide spectrum of demographics providing instant consumer opinions on a product, promotion, concept, service, or package.

2) Test Your Ideas
With a custom panel up and running, cost-effective surveys are at the ready. And research becomes a no-brainer. Test new packaging before the first prototype is made. Gauge consumer reaction to concepts before valuable resources are spent. Brainstorm with your customers about new product concepts. Even measure media coverage, good or bad, against what the panel says.

3) Just Asking Counts
The information and intelligence that you get from an online panel is great, but it's not the only benefit. By branding your research and engaging so heavily with consumers, you are associating openness and innovation with your brand. Don't get us wrong, answers are great, but sometimes just asking the question is more valuable.

 

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