HOTSPEX PLAYGROUNDS
open three opportunities for brand communication:
1) Internal Stakeholders to Playground Members
Need an opinion on a new idea? Want to offer a sneak peak into a new product line? Or do you want to just float a concept? This is your opportunity to engage your best customers in an on-going dialogue. They'll create a buzz and you'll get great information you can act on fast.
2) Playground Members to Playground Members
Honest, candid, and spontaneous conversation. It's easy to ask for, but hard to get.…until now. Community members develop trust in each other and interact in intimate, exciting ways. You'll never hear these conversations in a conference room or office, but you'll wish you had. These are the insights that make good products great and take what you thought was a great idea back to the drawing board.
3) Playground Members to Internal Stakeholders
Hey, this isn't all about you! Your members are going to want to offer opinions and advice that you may have not even asked more. It's not always pretty but always useful.